Insurance calls
For Personal injury law firms
MVA Leads for Personal Injury Attorneys
LeadRun builds paid acquisition campaigns, landing pages and qualification systems for personal injury law firms, including motor vehicle accident (MVA) campaigns. Inquiries are routed to your intake team around the criteria agreed for your campaign.
Get leads
See if we're a fit.
Answer a few quick questions and someone from LeadRun will follow up about your mva / personal injury campaign.
Campaign fit
Define the right inquiry.
An accident inquiry is not a retained case. Start with the locations and injury matters your firm handles, then define the information your intake team needs before a conversation. Campaign screening supports intake; your firm evaluates the legal merits.
What to define before launch
Planning topics, not a promise that every field is included in every campaign.
- Locations and jurisdictions your firm serves
- Motor vehicle accident or other injury inquiry types
- Incident timing and injury information to ask about
- Existing representation and intake availability
From campaign to conversation.
- 01
Paid acquisition
Campaigns create demand within the scope agreed for your business.
- 02
Conversion
Landing pages, forms and call flows turn traffic into inquiries.
- 03
Qualification
Screening is built around your agreed intake or sales criteria.
- 04
Delivery
Opportunities are routed to your team for follow-up and review.
How you pay
MVA leads, live calls or signed cases
Pay per lead
An exclusive-to-campaign inquiry delivered to your intake team that meets your agreed criteria.
Pay per call
A live inbound call from an accident victim routed to your intake line.
Pay per signed lead
You pay when the prospect signs a retainer with your firm.
Frequently asked questions
Where can I get MVA and personal injury leads?
LeadRun provides MVA and personal injury leads, live calls and signed cases to law firms. Leads come from LeadRun's own paid ad campaigns and landing pages, are screened to your intake criteria and delivered to your intake team. Submit the form on this page to scope a campaign for your states.
What are MVA leads?
MVA means motor vehicle accident. An MVA lead is an inquiry from someone seeking help after a vehicle accident. It is an opportunity for a firm's intake team to assess fit, not confirmation of liability, damages or a signed client.
How does LeadRun generate personal injury leads?
LeadRun connects paid acquisition with purpose-built landing pages, forms or call flows, qualification questions and delivery to your intake team. Your firm's campaign criteria guide the acquisition and screening process.
How do you charge for MVA leads?
Three ways: pay per lead, pay per call, or pay per signed lead, where you pay only when the prospect signs with your firm. Pricing depends on your states, case criteria and volume.
Does a qualified inquiry guarantee a signed case?
No. Campaign qualification checks agreed intake criteria. Your firm still needs to contact the prospect, assess the matter and decide whether to offer representation. Track qualified conversations and signed matters alongside cost per lead. If you want to pay only for retained clients, ask about pay per signed lead.
Where do the leads come from?
LeadRun's own paid ad campaigns and landing pages built for your campaign. We do not dial aged lists.
Can I choose states and daily volume?
Yes. Campaigns are scoped to the states you serve, your intake hours and a daily cap your team can handle. You can pause any time.
Build around your team's criteria.
Share your markets, campaign goals and follow-up capacity to start the conversation.
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